In the last ten months, Twitter, now rebranded as "𝕏," has undergone a digital transformation spearheaded by the tech mogul Elon Musk. The 𝕏 takeover has brought about many unexpected yet groundbreaking changes. Here's a deep dive into the many innovations and modifications introduced under the new leadership.
Branding and Identity
Empowering Creators and Advertisers
Elon Musk wants 𝕏 to be the most creator-friendly social media platform. So, he wants to compete with YouTube, the world's most widely used and monetized social media. 𝕏 rolled out an ad revenue share program to support content creators and introduced payments for creators. The eligibility threshold for this program was significantly lowered from 15M to 5M. A user must have 500 followers, a verified blue checkmark, and 5M impressions for the last 90 days to be eligible for the ad revenue-sharing program.
In response to the mobile-first world, vertical video ads were introduced, providing a seamless experience for viewers. Advertisers now enjoy better engagement and a safer branding environment. The return of significant advertisers to the platform stands as a testament to the improvements made.
- Community-Centric: Posts from communities are now included in the 'For You' feed, and the Notes feature has been renamed to Articles, which comes without character limits. Community notes now debunk propaganda & misstatements, enhancing the platform's credibility.
- Media Enhancements: Users can now download videos, and verified users have the added benefit of downloading videos. A faster playback & mini-player, airplay button for iOS users, and the ability to fast forward/rewind videos on X elevate the user experience.
- DM Advancements: The platform now supports encrypted DMs, voice DMs & tweets, and individual replies to DMs. Furthermore, there's a feature to accept DMs only from verified users, which reduces spam.
- Engagement and Analytics: The Highlights tab on profiles has been introduced on both mobile and web. Account and post analytics have been significantly improved, providing users with deeper insights.
Safety, Security, and Ethics
In an era where digital censorship is a hot topic, 𝕏 has taken steps to restore free speech and remove censorship, thereby staying true to the essence of a social media platform.
The Future is Bright
Many more features are in the pipeline, including ID verification, tipping, payments, voice/video calling, a dedicated video app for SmartTVs, and a semantic AI search. The platform's future looks promising under the visionary leadership of Elon Musk, who will continue focusing on product design and new technology.
In a significant move, Linda Yaccarino was ushered in as the new CEO, solidifying the company's commitment to a fresh start.
𝕏 has transformed over the past ten months from rebranding to introducing many features. Under the stewardship of Elon Musk, the platform is poised to remain at the forefront of digital innovation. Only time will tell what further surprises 𝕏 has in store, but if the last ten months are any indication, users and advertisers are in for an exciting ride.
Want to Clean up Your Past NSFW Tweets?
𝕏 allows you to download an archive of all your tweets for the current year. You can request to download it from 𝕏 after requesting it and waiting for 24-48 hours. Then head over to https://cprompt.ai/utils and choose the Twiiter Archive Utility as shown below:
Then click on the Run Now button and follow the instructions on the page to convert your Twitter archive data into CSV format. You can then load the CSV file into a spreadsheet app of your choice and view tweets that are problematic for NSFW policy.